Before her Fashion and Web3 career, Eda was a seasoned business executive with over 14 years of experience in banking and investments, risk and investor relations. Since 2014 Eda has been and Award-winning designer in New York, Paris & San Juan, earning an Independent Handbag Designer Award Nomination in 2019 and a top honor at “A Design Award & Competition” (Italy, 2021). She has been Chief Fashion Officer at Eyes of Fashion since 2022. Eda was one of the first designers to design Phygital earrings (Digital powered by Eyes of Fashion / Physical made by high end eco-friendly jeweler Courbet in Paris). She is the Author of "NFTs for GALS", best-selling Women & Tech, and short read Money & Finance.
Eda is a frequent speaker in Web3 industry events such as NFT Paris, NFT London, Web 3 Summit, Art Basel and NFT NYC, among others. Among her many accomplishments:
- Featured in Vogue Italia, Conde Nast Traveler, Yahoo Finance, and other notable publications.
- Nominated for best digital fashion by World of Women 2022.
- Wholesale International Sales at fashion houses in Paris, such as Kenzo and IRO Paris.
- Former Junior Board of Directors of the Accessories Council, NYC
- Prominent Collector of female-led NFT projects: World of Women, Eyes of Fashion, Boss Beauties, BFF, Mavion, HUG, Meta Angel, Women Tribe, 8sian, Coinqueens etc.