PHYGICODE is a consortium and strategy lab devoted to the advancement of phygital products and experiences, bridging the gap between physical and digital tools, connecting academia to industry to enable adoption of the Spatial Web. Our goal is to enhance our physical activities with immersive technology, to provide corporate level education and software adoption programs for truly phygital commerce and community engagement.
Phygicode Consortium - Industry Leaders from Physical and Digital worlds helping transition Education and Adoption of immersive tech and spatial web.
Connecting Talent with Opportunities, enabling Access and Visibility for Phygital Impact Projects.
A new model for adoption of technologies and applications as we transition our products and activities to connected and immersive experiences.
As featured in...

values that keep us united in vision

Power of the Team

In any period of transformation, the power of community is key.  Our Consortium is built on the power of shared values and the strength of “synergy”. Synergy is an empowering force, a catalytic energy that can propel a team to surpass.  Our consortium community shares many synergies, but the key pillars of our community are Trust, Common Purpose and Complementarity.

Communication

Our Phygicode Connect Initiatives will look at content in new ways.  Developing fresh perspectives on critical business issues impacting various industries and functions, from the acceleration propelled by emerging technologies to the evolution of human behavior. Connecting Value and Opportunity, we aim to amplify the way we consume information and data.

Innovation

The next decade will bring extraordinary transformation with spatial computing.  New software and applications will transform the way we consume product and experiences. Phygicode Lab and SaaS Initiatives will leverage the  AI-AR convergence, the power of sensor technology and the transparency of blockchain to the blur the boundaries between our augmented and physical worlds.

Great minds, behind great things

Andrea Abrams

Founder & CEO
Andrea Abrams is a fashion and retail industry veteran and global executive. She is a retail technology and blockchain investor, participating in pre-seed rounds of notable startups for physical and digital commerce. She is the founder and CEO of Phygicode, Investor and NED at Threedium, Board Advisor at Lukso Blockchain and Digital Fashion Week, among others. She is a Global Top 100 Women of the Future, a Vogue Game Changers speaker, Farfetch Mentor and Metaverse Fashion Week curator.
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Andrea Abrams is a fashion and retail industry veteran and global executive. She is a retail technology and blockchain investor, participating in pre-seed rounds of notable startups for physical and digital commerce. Andrea founded PHYGICODE in 2021 as a consortium and strategy lab to create a phygital approach to adoption of spatial web tools.

Andrea is also currently acting as Chief of Strategy for Faith Tribe, a Web2 to Web3 platform providing physical and digital tools for fashion creators and is an investor and NED at 3D engine Threedium.  She is Board Advisor at Lukso Blockchain and at Digital Fashion Week, a Strategic Advisor to Web3 investment firm Scytale Ventures, a member of Global Women Dubai and a Trustee at Women of the Future Latin America. She is the curator and co-host of Davos (WEF) 2024 Web3 Hub with CV Labs/CV VC.

Andrea is a lead pre-seed investor in wearable NFT marketplace, The Dematerialised and in sustainability platform Pool Berlin, among others. She is featured in the Global Top 100 Women of The Future inaugural book and has been the Davos Blockchain Hub (WEF) 2022 and 2023 Keynote speaker on NFTs and web3 for fashion.  Andrea is a Vogue Greece Game Changers 2022 featured speaker, a Bryte Fashion Forces Top 100 (finishing No 1) and a Threedium Top 50 XR Award recipient. Andrea has been a Mentor at Farfetch Dream Assembly Base Camp in 2022 and 2023, a Metaverse Fashion Week 2023 curator and a 2023 Metaverse and Entertainment Awards (MEWS) Nominee.

Andrea previously founded Abrams Global, an international advisory services firm focused on cross border and omnichannel strategies for retailers, fashion groups and retail property owners, advising prominent clients such as Saint Laurent, The White Company, Sears, Ivanhoe Cambridge, Cap3000, American Dream, among others she is also a co-founder of Interconnected LLC alongside former DSquared2 executive Rigo Lora. Interconnected is a business accelerator platform connecting best in class businesses with talent and opportunities in retail, fashion and hospitality.

Andrea spent a large part of her career in senior positions with US retail REIT NYSE: GGP - now part of Brookfield Properties (the second largest shopping center owner at the time), where she was involved in launching GGP Ventures/GGP International, with transactions in Turkey, Brazil and Central America. Andrea also led the development strategies and asset management of a $5bn portfolio of mixed-use and Master Planned Communities such as Summerlin (Las Vegas), South Street Seaport (NYC), The Woodland (Houston), Columbia Town Center (Columbia MD) and Victoria Ward (Honolulu).  She has received multiple awards for her shopping center development work and been a member of ICSC, BCSC and ULI.

EDA AGUILAR

Marketing and Community Lead
EDA AGUILAR is an experienced Digital Marketer, award winning Accessories Designer and NFT Community expert. She is the Founder of Edalou Paris.  Eda was one of the first designers to design phygital earrings in partnership with Eyes of Fashion and eco-friendly jeweller Courbet Paris. She is the Author of "NFTs for GALS", best-selling Women & Tech, and short read Money & Finance.
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Before her Fashion and Web3 career, Eda was a seasoned business executive with over 14 years of experience in banking and investments, risk and investor relations.  Since 2014 Eda has been and Award-winning designer in New York, Paris & San Juan, earning an Independent Handbag Designer Award Nomination in 2019 and a top honor at “A Design Award & Competition” (Italy, 2021).  She has been Chief Fashion Officer at Eyes of Fashion since 2022. Eda was one of the first designers to design Phygital earrings (Digital powered by Eyes of Fashion / Physical made by high end eco-friendly jeweler Courbet in Paris). She is the Author of "NFTs for GALS", best-selling Women & Tech, and short read Money & Finance.

Eda is a frequent speaker in Web3 industry events such as NFT Paris, NFT London, Web 3 Summit, Art Basel and NFT NYC, among others. Among her many accomplishments:

  • Featured in Vogue Italia, Conde Nast Traveler, Yahoo Finance, and other notable publications.
  • Nominated for best digital fashion by World of Women 2022.
  • Wholesale International Sales at fashion houses in Paris, such as Kenzo and IRO Paris.
  • Former Junior Board of Directors of the Accessories Council, NYC
  • Prominent Collector of female-led NFT projects: World of Women, Eyes of Fashion, Boss Beauties, BFF, Mavion, HUG, Meta Angel, Women Tribe, 8sian, Coinqueens etc.

PHIL BAGNALL

Digital Commerce & Gamming Lead
Phil is a digital commerce and gaming industry veteran with a rich background in technology leadership and e-commerce innovation. His experience includes pioneering digital initiatives in fashion and gaming, and advising on global digital strategies. He excels in driving growth in diverse markets, managing operations, and collaborating with high-profile entities.
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Phil is a digital commerce and gaming veteran.  He has worked at Activision and Majesco Games, he is credited on twenty six video games including Bafta award winning Pyschonauts, Star Wars, Tony Hawk and Call of Duty. He has been Director of Technology at Faith Tribe since 2022 and was perviously Head of E-commerce for Boson Portal, where he successfully helped launch the first 'Fashion Festival' within the Metaverse in partnership with thirteen brands including Tommy Hilfiger, Hogan, Anrealage, DeadFellaz and Wild Fangs.

Phil was previously Head of Operations and Digital at Trunki (as featured BBC Show Dragons Den 2006). He has also worked with Netsuite on PR for their EU rollout, and as an advisor on digital on digital strategy in SE Asia, China and Australia. Phil directed trading for seven brands across Hong Kong, Australia, UK, & SE Asia. He also worked with the former cofounder of Superdry spearheading the D2C operations for Trench London and JACK1T. He headed e-commerce and growth for Fostr, working with LVMH (Patou / Repossi), Gwen Stefani, Victoria Beckham, Florence By Mills, Strathberry, Triangl, Cambridge Satchel Company and Beis Travel.

CAROL MURPHY

ART & NFTs Strategy Lead
Carol is an experienced agency executive and strategist, storyteller, and art lover with a passion for connecting brands to the cultural landscape and has worked for clients such as P&G and Unilever, VW, Clorox, and Chandon. She is a partner in Surfergirl Inc., a women-owned consultancy and art gallery supporting emerging women artists. She also co-founded Web3Sisters to empower artists and brands in the emerging metaverse economy.
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Carol is a strategist, storyteller, and art lover with a passion for connecting brands to the cultural landscape in meaningful and impactful ways. Carol has developed a unique approach to establishing relevant and engaging communications.

In 2020, Carol became a partner in Surfergirl Inc., a women-owned marketing consultancy and art gallery committed to making art accessible and supporting emerging women artists. Building on her love of art and technology, Carol co-founded Web3Sisters in 2021. The project aims to empower artists and brands in the emerging metaverse economy through training programs, financial sponsorships, and community.

Throughout her advertising career, Carol has been driven by understanding human behavior and motivation, and how art and communication can affect and change them. Her experience leading the deployment of strategies, campaigns, and tools across global markets for clients including P&G and Unilever, and coordinating different communication disciplines, has impacted results for clients such as VW, Clorox, and Chandon.

NOELLE RENO

Strategic Partner – Phygicode Connect
Noelle is a 2x founder with in-house enterprise agency experience. She has worked with prominent brands such as Verizon, Gucci, Saks 5th Avenue, Harrod's, Accenture, Visa, Dentsu, Unilever, Peroni, Diageo, BBC World, NBC Universal, Rosewood Hotels, Four Seasons Hotels, Value Retail Group.
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Noelle is a 2x founder with in-house enterprise agency experience.  She has worked with prominent brands such as Verizon, Gucci, Saks 5th Avenue, Harrod's, Accenture, Visa, Dentsu, Unilever, Peroni, Diageo, BBC World, NBC Universal, Rosewood Hotels, Four Seasons Hotels, Value Retail Group.

Noelle is the Global Director of Marketing & Business Development at agency and SaaS platform for enterprise SmartMedia Technologies and former at Digital Shopping Center Channel.  She is a Mentor at Amazon Web Services (AWS) London, is on the Steering Committee at London Women Leading Web3.

Noelle is a former Television Presenter at NBC Universal and former Content Contributor at The Huffington Post.

BEN DEMIRI

Strategic Partner – Phygicode Lab
Ben is a globally known retail entrepreneur, C-suite exec and founder, Advisor and Angel Investor. His expertise in start up and scale up strategy and his roles as investor, board member, financial structuring (turnaround and multiple fundraising experiences), have positioned Ben as a leading voice in commerce platform development and management. He is the Co-Chairman of PlatformE and CBO at Twig.
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Ben is a globally known retail entrepreneur, C-suite exec and founder, Advisor and Angel Investor. His expertise in start up and scale up strategy and his roles as investor, board member, financial structuring (turnaround and multiple fundraising experiences), have positioned Ben as a leading voice in commerce platform development and management. He is the Co-Chairman of PlatformE, the leading innovator in fashion manufacturing, revolutionizing the way fashion is created, produced and consumed, while minimizing the environmental impact. Ben is also CBO at Twig, the Bank of Things.

His areas of work include Fashion tech, retail tech and luxury industry, digital fashion, on-demand fashion, 3D, visualization, AI, VR, sustainability, circularity, brand management, supply chain, licensing (inc. digital, metaverse), DTC, manufacturing, and distribution (physical/digital goods).